Gold & Silver Rates in Nellore Today (28 Feb 2026)

Gold Rate in Nellore Today: Purity at the Heart of the City

In Nellore, gold is more than an ornament; it is a legacy passed down through generations. As of , the 22K gold rate in Nellore is trading at ₹14,816 per gram, while the 24K pure gold stands at ₹16,158. The city’s demand is deeply tied to its agricultural and aquaculture cycles, with gold buying peaking after successful harvests and during the grand Rottela Panduga festival.

The market in February 2026 has witnessed significant movement. Early in the month, the 24K rate reached a high of ₹16,086, before stabilizing near the ₹15,980 mark. For budget-conscious shoppers and those looking for contemporary office wear, the 18K gold rate is currently ₹12,119 per gram. Whether you are in Magunta Layout or Vedayapalem, these price fluctuations offer strategic windows for both long-term investors and bridal shoppers.

Trunk Road to Achari Street: Nellore's Golden Miles

If you are looking for gold in Nellore, the Trunk Road (GT Road) is the ultimate destination. This stretch houses the biggest national names and state-wide giants, offering everything from heavy bridal sets to modern lightweight jewelry. For a more traditional experience, the heritage shops of Achari Street and Barkas Centre are legendary. Known for their intricate craftsmanship and long-standing trust, these local "Sarrafa" shops have served the district for decades. Newer commercial areas like Mini Bypass Road are also emerging as hubs for modern boutiques and diamond specialists catering to the city's growing urban population.

Signature Nellore Designs: Vaddanams and Kasulaperu

Nellore’s jewelry identity is rooted in grand South Indian aesthetics. The Antique Gold Vaddanam (waist belt) and Gulla Palakasarlu Haaram are quintessential pieces for any Nellore bride. Local artisans are particularly skilled in Nakshi work and 3D temple designs, often featuring motifs of Goddess Lakshmi. While 24K gold at ₹16,158 remains the choice for pure investment, the 22K jewelry market thrives on these handcrafted masterpieces. Recently, there has been a surge in demand for Rose Gold and Italian 18K designs among the younger generation in Dargamitta, blending tradition with global trends.

Buying Guide: Ensuring Value in the "Simhapuri"

Smart gold buying in Nellore involves more than just checking the price. Before visiting a showroom, compare today's 22K rate of ₹14,816 with yesterday's rate of ₹. Always insist on the BIS Hallmark and the 6-digit HUID code to guarantee purity. In Nellore, making charges or "wastage" (V.A.) can vary significantly; traditional shops in Chinna Bazar may offer lower rates than premium malls on Trunk Road. Always ask for a detailed price breakup including the GST (3% on gold) to ensure total transparency in your purchase.